Marco Paolelli and Sandro Meneghello, in addition to being product designers, are strategic consultants for industrial products. They founded Meneghello Paolelli Associati in Milan in 2007. Since then, the studio has grown and now counts a team of collaborators in addition to the founders, as well as a series of project development and communications partners. Since 2007, Studio Meneghello Paolelli Associati has partnered with Italian and foreign companies to create added value through product design. Meneghello Paolelli Associati uses its particular approach to the project that also favors a certain form of “lateral thinking”, which brings the two creatives to develop each design project in an unconventional way, for example, transforming aesthetic stimulations or project solutions from environments completely external to the world of design in the strict sense.