Maddalena Sisto was born in Alessandria in 1951. After completing secondary school, she moved to Milan, where (with articles and drawings) she devoted herself to fashion, custom, design and trends within the Condè Nast Group (Vogue). She contributed to Panorama. She took a degree in Architecture at Milan Polytechnic. She designed a collection of sculpture-teapots in the shape of women’s heads. She published drawings and wrote articles for Glamour, Casa Vogue, Elle Germania, Marie Claire. She had a page of her own on Elle Decor and on Sette, a Corriere della Sera magazine. She contributed to German, American and Spanish magazines. She engineered advertising campaigns in Germany (Scholz & Friends in Hamburg) and Italy (JWT, TBWA). Notice how Mad creates out of women’s figures (her favourite subject) the genial “signorine” [young ladies]; delicate and eccentric second selves, extravagant icons that have left their mark on the history of fashion and communication. Fitted in improbable landscapes or related to current works of design, they “wear” fashion, with which they constantly have a difficult relation. They move lightly and naturally, like bosom friends; they make people think and (what is just as important) they make people laugh. Mad, who was a journalist, an architect, a designer, an illustrator and a refined artist, passed away in Milan in July 2000.