Collection of interior floor and wall tiles, in glazed stoneware, rectified, composed of 6 decorated tiles available in three chromatic versions: contrasting black decoration on white background, or tone on tone warm white decoration on white background and terracotta decoration on mastic background. The collection, available in the 25x25 cm format, is characterized by a decoration with a strong visual impact, where color blends with the materiality of the sign. The decorations, designed to be used as wall or floor covering in residential areas, have a dry, scratched and slightly incised line, hence the name Primitiva. Designed to dialogue with the solid colors belonging to the Pittorica collection, it has warm earthy tones, a matt finish and a deliberately not perfect color saturation. The primordial and essential decorations, imprinted on the background color, give different levels of materiality in a single tile: Primitiva is chalky in the base color and slightly rough to the touch in the decorations.