Collection of interior floor and wall tiles, in glazed stoneware, rectified, composed of 6 decorated tiles available in two chromatic versions, where the white background elegantly joins the colors of the decorative signs (black, warm white). The collection, available in the 25x25 cm format, is characterized by a decoration with a strong visual impact, where the color blends with the materiality of the sign. The decorations, designed to be used as wall or floor covering in residential areas, have a dry, scratched and slightly incised line, hence the name Primitiva. Designed to dialogue with the solid colors belonging to the Pittorica collection, it has a matt finish and a deliberately not perfect color saturation. The primordial and essential decorations, imprinted on the background color, give different levels of materiality in a single tile: Primitiva is chalky in the base color and slightly rough to the touch in the decorations.