Collection of interior floor and wall tiles, in glazed stoneware, rectified, composed of 6 decorated tiles available in two chromatic versions: contrasting black decoration on white background, or tone on tone warm white decoration on white background. The collection, available in the 25x25 cm format, is characterized by a decoration with a strong visual impact, where color blends with the materiality of the sign. The decorations, designed to be used as wall or floor covering in residential areas, have a dry, scratched and slightly incised line, hence the name Primitiva. Designed to dialogue with the solid colors belonging to the Pittorica collection, it has warm earthy tones, a matt finish and a deliberately not perfect color saturation. The primordial and essential decorations, imprinted on the background color, give different levels of materiality in a single tile: Primitiva is chalky in the base color and slightly rough to the touch in the decorations.