Ruben Toledo was born in Havana, Cuba in 1960, and moved to New York with his family when he was just a child. He is painter, sculptor, illustrator, reporter and fashion chronicler, as well as surrealist wit of great renown. The continuous, sudden changes of fashion and the body language of style are two constant themes of his work which is naturally inspired by a latin flavour but which is also strictly connected with the American pop culture for its capability of modern synthesis. Ruben Toledo is the author of the famous “Style Dictionary”, a collection of unforgettable images which, under the form of drawings and watercolours, meld fashion at its most ephemeral with style at its most abiding. He has painted murals, portraits and album covers. He has been also the inspired creator of very personal illustrations for the top fashion magazines, among them “Uomo Vogue”, “Harper’s Bazar”, “Paper” and “Interwiew”. Toledo’s work has been exhibited in the Metropolitan Museum of Art in New York City. Ruben’s wife, Isabel Toledo, is a talented stylist and fashion designer, both muse and indissoluble element of his art projects. Their continuous collaboration was recently the subject of both a book and a museum exhibition called “Toledo-Toledo: a marriage of art and fashion” at the Museum of Fashion and Technology in New York City, where they both live and work.